Katy’s & Emily’s WP Fusion SEO Masterclass!
Day One: Foundations of SEO and Strategy
- Understanding KPIs: Explored the key performance indicators (KPIs) essential for tracking SEO success, such as traffic, rankings, and conversions.
- Search Engine Ecosystem: Discussed the macro environment of search engines and their role in broader marketing strategies, including how platforms like Reddit and AI-driven search can drive traffic.
- Backlinking Strategies: Covered the impact of follow vs. no-follow links, emphasizing the authority gained by linking to high-value websites.
- Regional Optimization: Demonstrated the importance of using VPNs and place-specific keywords to adapt content for different regions.
- Keyword Focus: Highlighted the importance of targeting primary and secondary keywords for focused and effective content strategies.
- Meta Descriptions vs. Transcripts: Clarified their roles in boosting click-through rates and content accessibility.
- Content Planning: Introduced a year-long content strategy using spreadsheets to organize and streamline SEO efforts.
- Homework: Populate WP Fusion content cells in your spreadsheet to solidify understanding.
Day Two: Content Creation and Accessibility
- Traffic Analysis: Compared the impact of posts vs. pages on traffic generation.
- Hiring and Managing Writers: Explored strategies for hiring blog writers, setting metrics, and evaluating their performance through an affiliate system that tracks revenue per writer.
- Accessibility in Blogging: Stressed the importance of ALT text for images and recommended accessibility training resources.
- Blog Post Optimization: Discussed updating existing posts alongside creating new ones to maximize SEO performance.
- Creative Content Ideas: Brainstormed fun ways to drive traffic, like random Buzzfeed-style quizzes or tutorials outside of traditional SEO topics.
- Internal Linking: Highlighted the value of linking blog posts using Google keyword associations.
- Homework: Experiment with internal linking ideas and draft a plan for new blog posts.
Day Three: Competitor Analysis and Writer Onboarding
- Writer Onboarding: Focused on creating detailed prompts and metrics for blog writers, using tools like Ahrefs and Search Console for keyword research.
- Competitor Insights: Analyzed competitors’ blogs for word count, reading level, heading structure, and content type (e.g., mixed media).
- Localization Strategies: Experimented with translating pages to align with users’ browser languages.
- Homework: Identify relevant competitor insights and incorporate them into your SEO strategy.
Day Four: Advanced SEO Practices
- Content Planning: Guided participants through planning blog posts with tools like SEO Buddy to ensure strategic alignment.
- UTM Link Tracking: Introduced techniques to track performance with UTM links and evaluate the effectiveness of campaigns.
- Scorecards for Success: Explained how to use Google Drive’s “Secret Scorecard” to measure ongoing SEO efforts.
- Homework: Choose a blog post to write based on research and prepare to apply insights from SEO Buddy and competitor analysis.
Course Instructor
